如何制作完善的seo網(wǎng)站優(yōu)化方案

站長拿到網(wǎng)站優(yōu)化的時(shí)，不是拿到一個(gè)網(wǎng)站就去做關(guān)鍵詞做外鏈，第一步應(yīng)是要去了解網(wǎng)站，制作可執(zhí)行的網(wǎng)站優(yōu)化方案。那要想制作份完善的網(wǎng)站優(yōu)化方案，最重要的是那幾步，方案中應(yīng)該要包括哪些內(nèi)容。尚品中國網(wǎng)站建設(shè)服務(wù)商今天給大家說說這方面：
Adsense get website optimization, not to get a web site is to do the key chain, the first step should be to understand what web site, and making the executable website optimization scheme. That is to want to make a perfect site optimization scheme, the most important is that a few steps, scheme should include what content. Shang pin China website construction services for you today tell me something about it:

第一：分析自身網(wǎng)站。首先要分析自己的網(wǎng)站屬于什么類型，網(wǎng)站的主要方向是怎樣的，網(wǎng)站的主關(guān)鍵詞是什么，還有就是網(wǎng)站優(yōu)化前的基本數(shù)據(jù)。從谷歌分析工具中可以看到網(wǎng)站的一些基本數(shù)據(jù)，記錄這些基本的數(shù)據(jù)，可以清楚的和優(yōu)化后的網(wǎng)站進(jìn)行對(duì)比，這樣才能看出網(wǎng)站優(yōu)化后到底有沒有效果。從而判斷我們的網(wǎng)站優(yōu)化是否成功，這也是站長們想看到的最終結(jié)果。
First: to analyze their own web sites. First to analyze your own website belong to what type, the main direction of web site is what kind of, what is the main site keywords, and it is also the basic data of the web site before optimization. From Google analysis tool can be seen in some of the basic web site data, records the basic data, can clear and the optimized website compared, such ability see website optimized exactly have effect. To judge our website optimization if successful, this also is the webmaster want to see the final result.

第二：定位對(duì)手網(wǎng)站。自身的網(wǎng)站分析完后，并可定出網(wǎng)站的主關(guān)鍵詞，主關(guān)鍵詞定好后，就是要通過這個(gè)關(guān)鍵詞找到網(wǎng)站的對(duì)手，在搜索引擎輸入相應(yīng)的關(guān)鍵詞，找到關(guān)鍵詞排名前2頁的站點(diǎn)，這些站點(diǎn)都算是你網(wǎng)站的競爭對(duì)手。不管競爭對(duì)手是首頁優(yōu)化，還是單頁優(yōu)化，你都要加入競爭對(duì)手的行列，別人竟然是有排名，肯定是有他做的比較好的地方。
The second: opponent website localization. Its own web site after analysis, and can determine the Lord of the web site keywords, Lord keywords decided good, is to get through the key words is find opponent, in the search engine input the corresponding key words, find the top 2 pages of keywords site, the site is your website's competitors. No matter the competition is optimized home page, or single page optimization, you want to join the ranks of the competitors, others unexpectedly is a ranking, affirmation is to have him do more good place.

第三：分析競爭對(duì)手。競爭對(duì)手確定好以后，就是要分享競爭對(duì)手的網(wǎng)站。很多站長可能會(huì)很迷惑，我做我自己的網(wǎng)站，我分析別人的干嘛。他是你的競爭對(duì)手，那你就要從他那找到好的地方，用到自己的網(wǎng)站上，然后去除他不好的，這樣你的網(wǎng)站才能比他做的好。分析競爭對(duì)手要從以下幾個(gè)方面進(jìn)行分析。
Third: competitor analysis. Rival sure good later, is to share competitors websites. Many webmaster can be very confused, and I do my own web site, I analyze the others do. He is your competition, you'll find the good from his place, use their web site, then remove him bad, so your website can do than he. Competitor analysis from the following several aspects to analysis.

首先：分析對(duì)手的基本數(shù)據(jù)。對(duì)方網(wǎng)站的首頁快照情況，網(wǎng)站的收錄，網(wǎng)站的雅虎外鏈數(shù)，網(wǎng)站的域名注冊(cè)時(shí)間等。分析這些數(shù)據(jù)的同時(shí)也要和自己的網(wǎng)站進(jìn)行對(duì)比，看自己的網(wǎng)站和別人的差距在那，不足的地方在日后的優(yōu)化過程中要改進(jìn)。
First: the basic data analysis. Each other the website homepage snapshots, web site collected, the web site of the yahoo chain number, the web site of the domain name registration time and so on. The data is analyzed and the comparison website, see your own web site and others in the gap, the insufficient place is in in the future optimization process to improve.

其次：分析對(duì)手網(wǎng)站的meta標(biāo)簽。看對(duì)手網(wǎng)站的meta標(biāo)簽title屬性，看別人是如何部署自己的關(guān)鍵詞，關(guān)鍵詞的密度是多少。還有就是description屬性，雖然蜘蛛不抓取，但是呈現(xiàn)給用戶的，這樣對(duì)用戶的選擇是很重要的，用戶往往會(huì)根據(jù)網(wǎng)站的描述，選擇適合自己的網(wǎng)站。
Next: analysis of the web site meta tags. See the meta tags title rivals web properties, look at the others is how to deploy their keywords, how much is the density of key words. And there's description attribute, although spiders don't grab, but presents to the users, so that the user choice is very important, the user will often according to the description of the website, choose the suitable web site.

最后：分析對(duì)手網(wǎng)站的不同分類。往往網(wǎng)站優(yōu)化會(huì)利用分類去優(yōu)化，一級(jí)分類頁面優(yōu)化時(shí)會(huì)給分類添加一段文字描述，80個(gè)字符左右，這樣可以提高用戶的體驗(yàn)，同時(shí)也能提高抓取對(duì)分類頁面的抓取。分類頁面最好是能添加上面包屑的導(dǎo)航，這樣可以更好的提供用戶體驗(yàn)。
Finally: analysis of the website different classification. Often website optimization will use classification to optimization, level 1 category pages will add to the optimization classification of text in a description, 80 characters or so, this can improve the user experience, but also can improve the grab for classification of the page to grab. Category pages is best can add bread crumbs navigation, it can lead to better provide the user experience.

第四：給自身網(wǎng)站定優(yōu)化方案。在第一步的時(shí)候我們已經(jīng)用谷歌的分析工具分析了網(wǎng)站的基本數(shù)據(jù)，基本數(shù)據(jù)分析好后，我們能看到網(wǎng)站的基本關(guān)鍵詞來源，流量來源，和搜索引擎的一些數(shù)據(jù)。根據(jù)這些數(shù)據(jù)我們要定制出符合網(wǎng)站優(yōu)化的方案，如不同的關(guān)鍵詞要選擇不同的頁面去優(yōu)化，不同頁面要有適合的title;網(wǎng)站導(dǎo)航問題要進(jìn)行面包屑的導(dǎo)航;網(wǎng)站URL是否要簡化;用谷歌管理員工具查看網(wǎng)站是否有重復(fù)頁面，重復(fù)元說明等;然后給網(wǎng)站定制合理的外鏈建設(shè)方案。
Fourth: to set their own website optimization scheme. The first step in when we have been using Google analysis tool analyzes the basic data of the website, basic data analysis, we can see the basic web site keywords source, flow sources, and search engine of some of the data. According to the data we to customize according the website optimization solution, such as different keywords to choose a different page to optimization, different page to have suitable for sure that your title; Web site navigation problem to bread crumbs navigation; Web URL whether to simplify; Use Google administrator tools to check whether a site has a page to repeat, repeat yuan note, etc; Then give sites customized reasonable the chain construction plan.

其實(shí)通過以上幾步的分析過程，要想給網(wǎng)站定制一個(gè)合理的方案基本上是可以了，但實(shí)際問題還是要考慮到你網(wǎng)站的可執(zhí)行，要根據(jù)你網(wǎng)站的數(shù)據(jù)來源，一定要定制可執(zhí)行的網(wǎng)站方案。
Through the analysis of the above steps in the process, to give sites customized a reasonable plan is basically can, but the actual problem or want to consider to your site can be executed, according to the source of data for your site, be sure to customize the executable website scheme.
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