網(wǎng)站優(yōu)化如何獲得好排名并留住客戶

網(wǎng)站如何獲得好的排名，并留住客戶？
How to get good rankings website, and retain customers?

一、域名和網(wǎng)站年齡因素分析(Domain name and website age factor analysis)

美酒越老越香，越老的網(wǎng)站越受搜索引擎歡迎。因?yàn)橐粋€(gè)老的存在較久的網(wǎng)站，要比一個(gè)新成立的也許會(huì)馬上會(huì)消失的網(wǎng)站，會(huì)有更大的可信度。網(wǎng)站年齡是從網(wǎng)站域名被搜索引擎索引起開始算起的。這里不得不說(shuō)一下老域名的價(jià)值，如果有個(gè)老域名沒有被搜索引擎懲罰過(guò)，并且建立了大量的高質(zhì)量反向鏈接，PR值較高，你能拿來(lái)建站的話，那么，你的網(wǎng)站會(huì)具有非常大的SEO優(yōu)勢(shì)。
The older wine the more fragrant, the old site by the search engine welcome. Because of the existence of an old longer website, than a newly established may now will disappear website, will have more credibility. Site web site from age domain was search engine index to start the count. Here have to say about the value of old domain name, if there is an old domain name has not been punished search engine, and set up a large number of high quality reverse links, the PR value is higher, you can be taken, site of words, so, your site will have very large SEO advantage.

二、DMOZ和Wikipedia百科因素分析(DMOZ and Wikipedia encyclopedia factor analysis)

Dmoz(The Open Directory Project/ODP)是一個(gè)人工編輯管理的網(wǎng)址分類目錄網(wǎng)站，為全球上百家的分類目錄和很多搜索引擎提供數(shù)據(jù)。如果你的網(wǎng)站能夠登錄到DMOZ.org的話，意味著你會(huì)獲得上百個(gè)分類目錄的鏈接。同時(shí)，在其它條件相同的情況下，Google的第一頁(yè)更傾向于留給已經(jīng)加入Dmoz的網(wǎng)站。當(dāng)然要加入DMOZ是有要求的，最基本的條件是網(wǎng)站要有豐富專業(yè)的內(nèi)容，能夠?yàn)橛脩魩?lái)獨(dú)特價(jià)值。
Dmoz (The Open Directory Project/ODP) is an artificial editing management web site classification Directory sites, for global hundreds of classification Directory and many search engines provide data. If your web site to login to DMOZ. Org it, means that you will get hundreds of category links. Meanwhile, in the other terms of the same case, Google's first page more inclined to leave have been added to the site Dmoz. Of course to join DMOZ is of the request, the most fundamental condition is web site should have rich professional content, can bring unique value for the user.

如果你經(jīng)常“百度”，一定會(huì)發(fā)現(xiàn)百度百科的網(wǎng)頁(yè)經(jīng)常會(huì)排在第一頁(yè)，Wikipedia百科相當(dāng)于Google的百科，你如果嘗試使用英文的Google搜索，一定會(huì)發(fā)現(xiàn)Wikipedia百科的網(wǎng)頁(yè)經(jīng)常排在第一頁(yè)前幾位，SEO前輩石頭的那篇題為“瘋狂的維基百科,瘋狂的Google”的文章非常能說(shuō)明此現(xiàn)象。
If you often "baidu", must find baidu Wikipedia page often row on the first page, Wikipedia is equivalent to Google's encyclopedia Wikipedia, if you try to use English of Google search, must find Wikipedia Wikipedia page often row on the first page of a few before, SEO stone that article entitled predecessors "crazy Wikipedia, crazy Google" article that very this phenomenon.

三、網(wǎng)站內(nèi)容因素分析(Website content factor analysis)

網(wǎng)站應(yīng)該有持續(xù)不斷原創(chuàng)內(nèi)容，為用戶提供獨(dú)特的、優(yōu)質(zhì)的、有價(jià)值的內(nèi)容。這才是排名靠前的根本所在。
Website should have continued original content, to provide users with unique, the high quality, the content of the value. This is essential to the top.

內(nèi)容在SEO中有什么影響呢？先來(lái)看看搜索引擎是怎么說(shuō)的？
Content: what effect in the SEO? Let's look at search engine say how?

百度在給站長(zhǎng)的建議中提到：“百度更喜歡獨(dú)特的原創(chuàng)內(nèi)容。所以，如果您的站點(diǎn)內(nèi)容只是從各處采集復(fù)制而成，很可能不會(huì)被百度收錄。”
Baidu in to head of the advice that "baidu more like unique original content. So, if your site is only a copy from everywhere, very collection may not be baidu included."

Google在網(wǎng)站管理員支持中心中提到“在網(wǎng)頁(yè)上提供高品質(zhì)的內(nèi)容，尤其是主頁(yè)。這是您要做的最重要的工作。”“提高在 Google 搜索結(jié)果中的網(wǎng)站排名的最重要步驟之一是確保網(wǎng)站內(nèi)容豐富，在其中包含相關(guān)關(guān)鍵字，且關(guān)鍵字使用正確，能夠指明網(wǎng)站內(nèi)容的主題。”
Google in the web site administrator support center mentioned "on a web site, with high quality content, especially home page. This is you have to do the most important work." "Improve Google search results in the website ranking of the most important steps to make your website content is one of rich, in which contains related key words, and the key word used correctly, can indicate the theme of the web site."

Yahoo在“網(wǎng)站排列位置由什么決定？”一文中把“高質(zhì)量及豐富的網(wǎng)站內(nèi)容，雅虎搜索引擎喜歡抓取原創(chuàng)的、專業(yè)的、特殊的、有意義的網(wǎng)頁(yè)內(nèi)容。”這句話作為方法一。
Yahoo in the "web site are positioned by what decide?" A text of "high quality and rich content, yahoo search engines like grab original, professional, special, meaningful web content." This sentence as a method.

三大搜索引擎不約而同地提到他們偏愛有原創(chuàng)、高品質(zhì)、豐富、獨(dú)特、專業(yè)內(nèi)容的網(wǎng)站，這正好應(yīng)了SEO界幾乎一致認(rèn)同的話——網(wǎng)站優(yōu)化，內(nèi)容為王。筆者發(fā)現(xiàn)很多個(gè)人原創(chuàng)博客在搜索引擎尤其是Google上都有很好的排名表現(xiàn)，PR值5以上的個(gè)人博客也不在少數(shù)。這就說(shuō)明原創(chuàng)、獨(dú)特、有價(jià)值、有規(guī)劃的網(wǎng)站內(nèi)容是搜索引擎優(yōu)化的根本所在。
Three major search engines to one noted that they prefer the original, the high quality, the rich and unique, professional content sites, this is exactly the SEO industry should be almost all agree on them-site optimization, content is king. The author found that many personal original blog search engine especially on Google in all have very good ranking performance, the PR value more than 5 personal blog is not in the minority. This explains original, unique, and value, a planning site's content is the fundamentality of search engine optimization.

當(dāng)眾多站長(zhǎng)都在瘋狂地采集，制造垃圾站點(diǎn)時(shí)時(shí)當(dāng)心網(wǎng)站被K時(shí)，你是否可以轉(zhuǎn)換一下思路，另辟蹊徑，問(wèn)問(wèn)自己：“我是否可以為用戶創(chuàng)造擁有獨(dú)特、豐富、高品質(zhì)內(nèi)容的站點(diǎn)呢？”
When many adsense have both in the mad acquisition, make rubbish site always beware web site was K, whether you can convert thoughts, path, ask yourself: "if I can for users to create have unique, wealth, and high quality content site?"

圍繞熱門關(guān)鍵詞發(fā)表一些相關(guān)文章是SEO中內(nèi)容優(yōu)化的策略，如果你網(wǎng)站權(quán)重更高的話，你的網(wǎng)頁(yè)就能夠在熱門關(guān)鍵詞檢索時(shí)排在前面。有些擅長(zhǎng)搞SEO的門戶網(wǎng)站就是使用這種策略利用他們網(wǎng)站積聚的高權(quán)重建立了包含許多熱門關(guān)鍵詞的專題，從搜索引擎狂攬流量。
Around the popular keywords published some related articles in the optimization of the content is SEO strategy, if your web site higher weights, if your web page can in popular keywords when retrieving up at the front. Some good at make SEO portal is to use this strategy use their web site set up the accumulation of high weight includes many popular keywords topics, from his season-high search engine traffic.

四、網(wǎng)站內(nèi)鏈因素分析(Web site chain factor analysis)

SEO的鏈接建設(shè)包括內(nèi)鏈建設(shè)和反向鏈接建設(shè)兩方面，反向鏈接建設(shè)的重要性，大家心知肚明。而對(duì)于內(nèi)鏈建設(shè)的作用，估計(jì)很多站長(zhǎng)和SEOer朋友都沒有引起足夠的重視。簡(jiǎn)單來(lái)說(shuō)，內(nèi)鏈建設(shè)有如下作用：
SEO link building including the construction and reverse link chain construction two aspects, the importance of the construction of reverse link, no secret. And for the role of the chain in construction, estimates that many webmaster and SEOer friends did not cause enough attention. In simple terms, the chain construction has the following function:

1、內(nèi)鏈的合理建設(shè)有助于集中網(wǎng)站的主題，從而使該主題的核心關(guān)鍵詞在搜索引擎中更加具有排名優(yōu)勢(shì)。
The reasonable construction in chain contribute to the concentration the theme of the web site, which makes the theme of core keywords in the search engine ranking has more advantages.

2、內(nèi)鏈的合理建設(shè)有助于搜索引擎蜘蛛發(fā)現(xiàn)更多的網(wǎng)頁(yè)鏈接，從而增加網(wǎng)頁(yè)被收錄的數(shù)量，同時(shí)有利于PR值的傳遞。
The reasonable construction in chain to the search engine spiders found more web links, thus increasing the number of web page was collected, and it is helpful to the PR value transfer.

3、內(nèi)鏈的合理建設(shè)方便用戶獲取相關(guān)信息，增加網(wǎng)頁(yè)的點(diǎn)擊次數(shù)，從而提高網(wǎng)站的PV數(shù)。
Inside the reasonable construction convenient chain user access to relevant information, increases web page clicks, so as to improve the number of website PV.

內(nèi)鏈建設(shè)有哪些形式呢？下面為大家介紹一下內(nèi)鏈的幾種形式。
In what form to have chain construction? Below to introduce some of the chain in several forms.

1、網(wǎng)站導(dǎo)航：盡量不要使用FLASH和圖片，因?yàn)榇蠖鄶?shù)搜索引擎無(wú)法抓取flash及圖片中的文字。
Web site navigation: try not to use FLASH and pictures, because most search engines can't grab FLASH and text contained in images.

2、網(wǎng)站地圖：建議一個(gè)網(wǎng)站應(yīng)該有兩張網(wǎng)站地圖，一張html格式的方便用戶看，另外一張xml格式的提交給搜索引擎。
The site map: suggest a website should have two pieces of the site map, a HTML users see, another one XML format submitted to the search engines.

3、上下文鏈接：增加文章被點(diǎn)擊的機(jī)會(huì)，提高PV數(shù)。
Context links: increase the article on the opportunities, improve PV number.

4、面包屑鏈接：就是諸如“首頁(yè)>欄目頁(yè)>終端內(nèi)容頁(yè)”的形式。
Bread crumbs links: is such as "home page > > terminal column page content page" form.

5、文章排行鏈接：增加文章被點(diǎn)擊的機(jī)會(huì)，提高PV數(shù)，傳遞PR值。
The article ranking links: increase the article on the opportunities, improve PV number, transfer the PR value.

6、相關(guān)文章鏈接：增加文章被點(diǎn)擊的機(jī)會(huì)，提高PV數(shù)，傳遞PR值。
Relevant article link: increase the article on the opportunities, improve PV number, transfer the PR value.

7、內(nèi)文鏈接：是指穿插于正文中的錨文本。內(nèi)文鏈接不能布置太多，根據(jù)內(nèi)容的多少布置2—8個(gè)為宜。
Text links: it is to point to in the anchor text into text. Text links can't decorate too much, according to how much of the contents of the layout 2, 8 advisable.

8、Tag標(biāo)簽：它是組織分類的一張形式，你可以為每篇日志、圖片、影音等文件添加一個(gè)或多個(gè)TAG，通過(guò)添加TAG可以增強(qiáng)主題的相關(guān)性和被搜索的概率。
Tag Tag: it is a form of organization classification, you can for each entry, pictures, video and other documents add one or more Tag, by adding Tag can enhance the theme of the correlation and the probability of being searched.

五、反向鏈接和PR值因素分析：
Reverse links and the PR value factor analysis:

大家知道，反向鏈接的質(zhì)量和數(shù)量是決定PR值大小的一個(gè)最重要因素，而PR值是衡量網(wǎng)站重要性的指標(biāo)。決定你網(wǎng)站在搜索引擎排名表現(xiàn)的有兩項(xiàng)最基本的因素：一是你網(wǎng)站的重要性，二是你網(wǎng)站和關(guān)鍵詞的相關(guān)性。當(dāng)幾個(gè)網(wǎng)站相關(guān)性相同的情況下，重要性最大的那個(gè)網(wǎng)站會(huì)排在前面。月光博客的反向鏈接數(shù)有很多，反向鏈接質(zhì)量大部分都不錯(cuò)，PR值為6，網(wǎng)站權(quán)重很高，所以在很多關(guān)鍵詞的檢索上，雖然競(jìng)爭(zhēng)的頁(yè)面有幾百萬(wàn)甚至上千萬(wàn)，但它都能有個(gè)好排名。
You know, reverse link the quality and quantity of the PR value is to determine the size of a most important factors, and the PR value is measure site and the importance of the index. Decided to your web site in the search engine ranking the performance are two of the basic factors: the importance of your web site, 2 it is your web site and the correlation of key words. When several web site under the same correlation, importance of the website will biggest up at the front. The moonlight reverse link the number has blog a lot, reverse link quality most are good, the PR value of 6, the website weight is very high, so in many key words on the retrieval, although the competition page millions of even thousands of millions, but it can have a good ranking.

如果說(shuō)，網(wǎng)站內(nèi)容是SEO的基礎(chǔ)，關(guān)鍵詞策略是SEO的核心，那么反向鏈接導(dǎo)入就是SEO的關(guān)鍵了。當(dāng)大家都在進(jìn)行SEO時(shí)，最后，比拼的就是誰(shuí)的反向鏈接質(zhì)量高并且數(shù)量多了，因?yàn)榉聪蜴溄拥馁|(zhì)量的和數(shù)量是決定你網(wǎng)站重要性大小的最主要因素。當(dāng)你網(wǎng)站站內(nèi)優(yōu)化做得差不多的時(shí)候，就該大力導(dǎo)入高質(zhì)量的反向鏈接了。
If, say, is the basis of web content SEO, keywords strategy is the core of SEO, then reverse link is the key to import SEO....... When everyone was for SEO, finally, the competition is the reverse links high quality who and quantity, because the quality of the reverse link number and your web site is to decide the size of importance most main factor. When your web site in the station optimization do about of time, the import high quality to reverse the links.

六、用戶體驗(yàn)（UE）因素分析
User experience (UE) factor analysis

SEO做得好能夠?yàn)槟愕木W(wǎng)站帶來(lái)流量，UEO（User Experience Optimization）做得好則能夠讓你留住用戶。
SEO do well for your website can bring flow, UEO (User Experience Optimization) well done, can let you keep users.

這些留住的用戶資源非常寶貴，他們對(duì)網(wǎng)站有很高的忠誠(chéng)度和黏度，他們會(huì)成為你網(wǎng)站的口碑傳播者，為你的網(wǎng)站帶來(lái)源源不斷的用戶。Hao123的成功在很大程度上就得益于口碑傳播。
These keep users resources very precious, and they have high loyalty to web sites and viscosity, they will become your website's reputation communicators, for your site with continuous users. Hao123 success in much the public benefit from spread.

在這里，要澄清一個(gè)概念，很多人都會(huì)認(rèn)為網(wǎng)站優(yōu)化就是SEO，SEO就是網(wǎng)站優(yōu)化，事實(shí)上，網(wǎng)站優(yōu)化≠SEO，網(wǎng)站優(yōu)化至少包括搜索引擎優(yōu)化（SEO）和UEO（用戶體驗(yàn)優(yōu)化）兩方面。按照網(wǎng)絡(luò)營(yíng)銷前輩馮英健的觀點(diǎn)，網(wǎng)站優(yōu)化還要包括網(wǎng)站運(yùn)營(yíng)維護(hù)優(yōu)化。
Here, to clarify a concept, many people will think website optimization is the SEO, SEO is site optimization, in fact, site optimization indicates SEO, site optimization include at least search engine optimization (SEO) and UEO (user experience optimization) two aspects. According to the network marketing predecessors FengYingJian point of view, site optimization also include website operation maintenance optimization.

那么，UEO包括哪些內(nèi)容呢？UEO應(yīng)包括網(wǎng)站的速度、網(wǎng)站內(nèi)容的質(zhì)量、網(wǎng)站功能的易用性、網(wǎng)站設(shè)計(jì)、網(wǎng)站的可信性、網(wǎng)站的安全性等方面的優(yōu)化。為了留住你的用戶，為了把你的用戶轉(zhuǎn)化為客戶，在你對(duì)你的網(wǎng)站進(jìn)行SEO時(shí)，是否應(yīng)該對(duì)你的網(wǎng)站進(jìn)行UEO呢？
So, what UEO including content? UEO should include the speed of the site, the quality of content, web site function of competence, web page design, the credibility of the web site of the website, security of optimization. In order to keep your users, in order to put your users into the customer, in you on your site for SEO, whether it should be on your site for UEO?

七、盈利模式分析(Profit model analysis)

盈利方式：Google聯(lián)盟廣告+百度主題推廣+門戶通聯(lián)盟廣告
Earnings way: Google alliance AD + baidu promotion + portal the theme advertising alliance

只要有豐富的流量做基礎(chǔ)，廣告收入是非?？捎^的。
As long as there is rich flow as basic, advertising revenue is very considerable.

1、當(dāng)你的網(wǎng)站權(quán)重足夠大（體現(xiàn)在PR值上）時(shí)，在很多關(guān)鍵詞的搜索上，你的網(wǎng)站都能有一個(gè)好排名。
When your site weight is big enough (reflected in the PR value), in many key words search, your site will be able to have a good ranking.

2、無(wú)論在任何領(lǐng)域，都有道和術(shù)兩個(gè)層面。道為術(shù)之本，術(shù)為道之用，以道馭術(shù)，以術(shù)得道。SEO之道在于原創(chuàng)、豐富、獨(dú)特、有價(jià)值、不斷更新的網(wǎng)站內(nèi)容，SEO之術(shù)有關(guān)鍵詞策略、鏈接策略、標(biāo)題和Meta優(yōu)化等等，甚至還有SEO作弊技術(shù)或曰黑帽技術(shù)。一般人都重術(shù)而輕道，因?yàn)樾g(shù)見效快，而道則見效慢。真正高水平的SEO需要把SEO之道和SEO之術(shù)很好地結(jié)合起來(lái)，這樣你的網(wǎng)站才能長(zhǎng)期活得很好，你的日子才能過(guò)得滋潤(rùn)。
No matter in any field, are youdao decompression two levels. For the word was used and the use of the word, the word to controlling technique, feel to art. The way of SEO is original, rich, unique, and value, constantly updating the site's content, SEO art of keywords strategy, have links, title and Meta optimization strategy, and so on, and even SEO cheating technology or yue black hat technology. The average people heavy art and softly, because art quick effect, and the effect is slow. Really high levels of SEO need to put the word of SEO and SEO art of combined well up, so your site to long-term living well, you can have a good day of moist.

3、SEO能為網(wǎng)站帶來(lái)流量，UEO能夠留住訪客。真正的網(wǎng)站優(yōu)化至少要包括SEO和UEO兩方面。因此，一個(gè)合格的負(fù)責(zé)任的SEOer要做到堅(jiān)持SEO和UEO相生相長(zhǎng)的網(wǎng)站優(yōu)化理念。
SEO can bring web site traffic, UEO can keep visitors. The real website optimization would include at least SEO and UEO two aspects. Therefore, a qualified responsible SEOer to do insist on SEO and UEO XiangShengXiangChang website optimization idea.

4、如果你的網(wǎng)站夠格，請(qǐng)把你的網(wǎng)站提交給DMOZ。
If your web site worthy, please put your website submitted to DMOZ.

5、當(dāng)大家的網(wǎng)站內(nèi)部SEO都做得差不多時(shí)，比拼就是誰(shuí)的反向鏈接質(zhì)量高并且數(shù)量多了。
When everybody's website internal SEO are almost, who is the reverse link lists high quality and quantity.

6、反向鏈接建設(shè)很重要，內(nèi)部鏈接建設(shè)同樣不能忽視。
Reverse link building is very important, internal links construction also cannot ignore.

7、內(nèi)容建設(shè)是SEO的基礎(chǔ)，關(guān)鍵詞策略是SEO的核心，鏈接建設(shè)是SEO的關(guān)鍵，UEO是SEO的深化。
Content is the foundation of the construction of SEO, keywords strategy is the core of SEO, construction is the key link SEO, UEO is the deepening of SEO.

8、SEO做的好的網(wǎng)站的都是一樣的，SEO做的不好的網(wǎng)站各有各的不同。
SEO is done good web site is all the same, the bad website SEO each have each different.

9、最后，引用一句話：“如果沒有搜索引擎，你的網(wǎng)站仍然訪客盈門，那么你的網(wǎng)站就屬于‘常青樹’了。面向用戶做網(wǎng)站，而不要面向搜索引擎做網(wǎng)站，這是成為常青樹網(wǎng)站的真諦。”
Finally, quoted a words: "if no search engine, your site visitors, so you still full of website belong to 'the evergreen tree'....... The customer web site, and don't do for search engines do website, this is the true meaning of evergreen tree become web site."
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