網(wǎng)絡(luò)營(yíng)銷(xiāo)之SEO網(wǎng)站優(yōu)化方法策略

電商是未來(lái)的經(jīng)濟(jì)發(fā)展趨勢(shì)，也是很多企業(yè)所面臨困難，企業(yè)網(wǎng)站做電子商務(wù)，網(wǎng)站優(yōu)化這塊是少不了的，網(wǎng)站內(nèi)容質(zhì)量：網(wǎng)站的內(nèi)容質(zhì)量在SEO優(yōu)化中的價(jià)值是最大的，只有有了優(yōu)質(zhì)的內(nèi)容才能吸引客戶(hù)，只有有價(jià)值的內(nèi)容才能有助于客戶(hù)體驗(yàn)。
Business is the future trend of economic development, but also many enterprises are facing difficulties, enterprise electronic commerce website optimization website, this is unavoidable, the quality of site content: the content of the website quality in SEO optimization value is the biggest, only with quality content to attract customers, there is only valuable content to have help the customer experience.

網(wǎng)站內(nèi)基本優(yōu)化：站內(nèi)的基本優(yōu)化則包含網(wǎng)站的內(nèi)部鏈接的最大化合理交叉，符合用戶(hù)習(xí)慣的網(wǎng)站分類(lèi)，清晰的網(wǎng)站分類(lèi)之間的層級(jí)關(guān)系等等都是網(wǎng)站站內(nèi)優(yōu)化的基本功。網(wǎng)站的外部鏈接：外部鏈接的質(zhì)量以及數(shù)量對(duì)于網(wǎng)站制作的排名也有著重要的作用，如在某一個(gè)網(wǎng)站的友情鏈接上有著許多不同類(lèi)型網(wǎng)站的鏈接，這樣的友情鏈接對(duì)網(wǎng)站沒(méi)有多大的價(jià)值。
Website optimization: station basic optimization contains website internal link maximum reasonable cross, meet user habit site classification, clear site classification between hierarchy and so on are the basic skills of website optimization. External web link: external link quality and quantity for production site ranking also has an important role, as in a certain site links with many different types of links, the links to the website is not of much value.

一、網(wǎng)站優(yōu)質(zhì)內(nèi)容建設(shè)(The construction of website quality content)

由于搜索引擎在索引時(shí)比較注重網(wǎng)站內(nèi)容的獨(dú)特性，也就是所謂的原創(chuàng)內(nèi)容，具有獨(dú)特內(nèi)容的頁(yè)面在搜索引擎中得分會(huì)高于具有千篇一律內(nèi)容的頁(yè)面。獨(dú)特內(nèi)容建設(shè)的思路可以為“新聞資訊”“行業(yè)報(bào)道”“產(chǎn)品百科”等等即分類(lèi)頁(yè)面SEO信息，以及產(chǎn)品頁(yè)面的產(chǎn)品描述，想辦法在產(chǎn)品頁(yè)面描述中增加信息，來(lái)爭(zhēng)取頁(yè)面的得分。
Because the search engine in the index to website content is unique, the so-called original content, with unique content page in search engines will follow the same pattern than with content pages. Unique content construction train of thought can be " news " " Industry Report " " products. " and so on that page SEO information, as well as the product page description, think of ways on the product page description information increased, for page score.

二、網(wǎng)站結(jié)構(gòu)優(yōu)化(Website structure optimization)

頁(yè)面META信息維護(hù) 。Title: 谷歌的字?jǐn)?shù)限制為38個(gè)字符，百度的字?jǐn)?shù)限制為33個(gè)字符，經(jīng)過(guò)測(cè)試，這個(gè)字?jǐn)?shù)限制為一個(gè)范圍而不是一個(gè)準(zhǔn)確的唯一數(shù)字，盡量保證字符在35以?xún)?nèi)，那頁(yè)面標(biāo)題就能在谷歌和百度完整顯示而不會(huì)出現(xiàn)省略號(hào)。 Keywords： 關(guān)鍵詞的字符數(shù)一般不要超過(guò)100個(gè)字符。 Description：描述信息一般不要超過(guò)200個(gè)字符，但是最好控制在75個(gè)字符以下才能完整顯示。頁(yè)面的Title和Description的作用類(lèi)似于SEM中的創(chuàng)意信息，所以具有很重要的作用，這也決定了客戶(hù)是否能第一眼在搜索結(jié)果中看到你的鏈接就能決定鏈接到您的網(wǎng)站。這樣的字?jǐn)?shù)控制以及頁(yè)面優(yōu)化要求不僅僅局限于網(wǎng)站首頁(yè)，盡量將這種要求執(zhí)行到一級(jí)甚至二級(jí)頁(yè)面。產(chǎn)品數(shù)據(jù)：增加收錄數(shù)的渠道有多種，但是其中起決定作用的還是網(wǎng)站本身的產(chǎn)品的數(shù)量，如果產(chǎn)品數(shù)量上不去，即便是可以通過(guò)其他方法來(lái)增加收錄數(shù)量也是有限的，畢竟網(wǎng)頁(yè)收錄的數(shù)量是受網(wǎng)站產(chǎn)品數(shù)量決定。
Page META information maintenance. Title: Google word is limited to 38 characters, baidu space is limited to 33 characters, after testing, this is limited to a range rather than an accurate only digital, as far as possible to ensure that character is less than 35, the page title Google and Baidu can be displayed in full without the occurrence of ellipsis. The Keywords: keyword characters generally do not exceed 100 characters. Description: description information generally do not exceed 200 characters, but the best control in 75 characters or less to complete. Page Title and Description effects similar to SEM in the creative information, so it has very important role, this also decided whether the customer can at first in the search results to see the links you can decide to link to your site. So to control the number of words and page optimization requires not only confined to the website home page, as this required to perform to the level of even two pages. Products: increase the number of channels of data collection has a variety of, but which plays the decision role or the site itself is the number of products, if the products do not go on the amount, even can through other methods to increase the number of collected is limited, after all webpage collected amount is controlled by the website product quantity.

建索引頁(yè)面：以客戶(hù)在搜索引擎上的搜索習(xí)慣，來(lái)整合產(chǎn)品數(shù)據(jù)。如“美的電飯煲質(zhì)量怎么樣”，但是在做這樣的索引頁(yè)面時(shí)，一定要注意頁(yè)面本身的內(nèi)容質(zhì)量，不能一味地為了SEO而不顧客戶(hù)的用戶(hù)體驗(yàn);可以考慮在“產(chǎn)品百科”里來(lái)做這樣的數(shù)據(jù)整合，這樣用戶(hù)在尋找自己的答案時(shí)也達(dá)到了網(wǎng)站導(dǎo)入流量的需求。
To build the index page : customer in search engine search habits, to the integration of product data. Such as " beautiful electric meal Bao quality how ", but in doing so the index page, attention must be paid to the quality of the content of the page itself, not just for SEO regardless of the user's experience; can be considered " products. " to do the data integration, so that users find their answers when they reached the site into the flow demand.

數(shù)據(jù)包裝 。為了使搜索引擎更快速全面地收錄網(wǎng)站，有必要對(duì)分類(lèi)、品牌進(jìn)行組合，將數(shù)據(jù)包裝成一些新的頁(yè)面，以供搜索引擎的爬蟲(chóng)索引。如可以按照品牌來(lái)建立網(wǎng)站上所有品牌的品牌頁(yè)面，也可以按照分類(lèi)+品牌的形式來(lái)組合生成頁(yè)面，做到以上幾點(diǎn)后，網(wǎng)站的頁(yè)面數(shù)量將會(huì)大大增加。
Data package. In order to make the search engine more fully and quickly collect website, there is a need for classification, brand portfolio, data will be packed into some new pages, for search engine reptile index. If in accordance with the brand to build web site all brand page, can also be in accordance with the classification of + brand form combinations generated page, do the above points, the website page number will increase significantly.

內(nèi)鏈管理。內(nèi)部鏈接指網(wǎng)站內(nèi)各個(gè)頁(yè)面之間的相互連接。增加內(nèi)部各頁(yè)面之間的鏈接，就像是增加城市中的道路，會(huì)讓搜索引擎爬蟲(chóng)這輛汽車(chē)能盡可能多地瀏覽網(wǎng)站的頁(yè)面，內(nèi)部鏈接的多少也是網(wǎng)站排名的一個(gè)重要參考。增加內(nèi)部鏈接的思路很廣泛，比如新版產(chǎn)品頁(yè)面面包屑中增加品牌一項(xiàng)，以及后來(lái)項(xiàng)目中的用品牌加型號(hào)替換面包屑中的產(chǎn)品編號(hào)，且替換后的品牌加型號(hào)組合是可點(diǎn)擊的超鏈接，這些都是在增加網(wǎng)站的內(nèi)部鏈接。
In chain management. Internal links to sites within the mutual connection between each page. To increase the internal links between pages, like the increase in City Road, will let the search engine spiders of the car can be as much as possible to browse web pages, internal link number is also an important reference website ranking. Increasing the internal link train of thought is very extensive, such as new product page crumbs increase brand a, and later project with brands and models to replace the bread crumbs in the product number, and replaced the brands and models of combination is clickable hyperlink, these are on the increase the site's internal links.

三、友情鏈接和外部鏈接建設(shè)(Links and link building)

在與外部網(wǎng)站合作的過(guò)程中注意保持溝通，盡量建立起穩(wěn)定的合作伙伴關(guān)系。合作區(qū)域與合作方式上可以考慮友情鏈接或者合作伙伴。友情鏈接的管理思路建議是少而精。首先如果同意在網(wǎng)站上加上合作網(wǎng)站的鏈接地址，最好不要加上nofollow標(biāo)記，雖然可以保證PR值不會(huì)向外傳遞，但是很有可能導(dǎo)致在合作的網(wǎng)站上的鏈接被刪除。定期檢查友情鏈接，保證不要出現(xiàn)死鏈接的情況，同時(shí)也要定期檢查合作伙伴上是否仍然保留友情鏈接，如果沒(méi)有應(yīng)該及時(shí)提醒對(duì)方。檢查周期建議為每月一次。
With an external website of cooperation in the process of attention to maintain communication, try to establish a stable partnership. Regional cooperation and cooperation can be considered links or partners. Links management proposals is fewer but better. First of all if consent in website plus cooperation website link address, had better not marked nofollow, although can guarantee the PR value will not pass out, but is likely to lead to cooperation on the website link to be removed. Regularly check links, ensure do not appear dead links, but also regularly check the partner is still retain links, if not should remind each other. Recommendations for a monthly check cycle.

四、網(wǎng)站地圖(Site map)

以Sitemap方式將各級(jí)分類(lèi)頁(yè)面、產(chǎn)品頁(yè)面、評(píng)論頁(yè)面、咨詢(xún)頁(yè)面、討論頁(yè)面、數(shù)據(jù)整合成的頁(yè)面、建立的索引頁(yè)面提交到搜索引擎。提交周期為每天提交，保證Sitemap網(wǎng)站地圖的及時(shí)更新及維護(hù)。
Sitemap approach to various category page, product page, the comment page, page, the page data consulting, the whole page, establish the synthetic index page is submitted to a search engine. Submit periodic for every submission, ensure that Sitemap site map updating and maintenance.

電子商務(wù)時(shí)代，做網(wǎng)絡(luò)營(yíng)銷(xiāo)網(wǎng)站seo優(yōu)化方法策略：網(wǎng)站優(yōu)質(zhì)內(nèi)容建設(shè)，網(wǎng)站結(jié)構(gòu)優(yōu)化，友情鏈接和外部鏈接建設(shè)，網(wǎng)站地圖,讓用戶(hù)操作更方便宜。
The age of electronic commerce, network marketing website SEO optimization strategy: high quality content website construction, website structure optimization, links and link building, website map, allowing users to operate more cheap.