企業(yè)網(wǎng)站制作常見問題歸納

在企業(yè)網(wǎng)站的網(wǎng)站制作方面所存在的問題直接影響到網(wǎng)站的專業(yè)性，甚至對企業(yè)形象造成負面影響。由于網(wǎng)頁設(shè)計問題非常之多，不可能進行完整的統(tǒng)計，這里僅對部分重要問題進行了調(diào)查分析，但并未進行詳細的數(shù)據(jù)統(tǒng)計，為了詳細說明網(wǎng)頁設(shè)計中所存在的問題，下面分類羅列這些常見的問題：
The existing in the enterprise web site production problem directly affects the professional website, or even have a negative impact on corporate image. Because of webpage design is very much, can not be complete statistics, here only the important part of the problem has been investigated, but did not carry out detailed statistical data, in order to have a detailed description of webpage design problems, the following classification list these common problems:

網(wǎng)站規(guī)劃：

        •整體規(guī)劃不合理，主輔菜單不清晰;

　　•網(wǎng)站建設(shè)導(dǎo)向不明確，重點不突出;

　　•欄目過多或者過少;

　　•各欄目缺乏統(tǒng)一規(guī)劃，整個網(wǎng)站比較雜亂;

　　•網(wǎng)站的促銷功能沒有得到明顯體現(xiàn)。

菜單設(shè)置：

　　•菜單采用圖片形式，圖標標識不明確，無文字說明，需要用戶移動鼠標進行猜測;

　　•菜單層次過多，有效信息層次太深，需要多次點擊才能找到有效信息;

　　•過多采用鼠標響應(yīng)式菜單，欄目設(shè)置不合理，使得用戶難以發(fā)現(xiàn)需要的信息;

　　•欄目設(shè)置有重疊;

　　•欄目名稱意義不明確，容易造成混淆;

　　•全flash首頁和菜單，無法優(yōu)化處理，也沒有相應(yīng)的文字說明

　　•欄目過于簡單，重要信息不完整，有效信息少。

網(wǎng)站首頁：

　　•采用大型圖片或者FLASH，真正用戶關(guān)心的信息在首頁沒有體現(xiàn)，需要多次點擊;

　　•過大的FLASH嚴重影響首頁下載速度;

　　•首頁有效信息量小;

　　•首頁無標題;

　　•主頁布局比較亂，重要信息沒有得以重點體現(xiàn);

　　•打開網(wǎng)頁彈出多個窗口，影響正常瀏覽;

　　•追求“創(chuàng)意”效果，很難理解網(wǎng)站要表達的意思。

頁面信息：

　　•重要信息不完整，如聯(lián)系方式和產(chǎn)品介紹等;

　　•頁面信息小，需要多次翻頁;

　　•與企業(yè)形象、產(chǎn)品、促銷等方面無關(guān)的信息;

　　•產(chǎn)品詳細介紹內(nèi)容過少;

　　•內(nèi)容頁面沒有標題，或者全部使用公司名為標題;

　　•部分內(nèi)容陳舊，缺乏時效性;

　　•部分欄目無任何內(nèi)容。

網(wǎng)頁字體和美工：

　　•過分注重美術(shù)效果，大量采用圖片，影響網(wǎng)頁下載速度;

　　•過分注重美觀，有些連基本信息內(nèi)容都用圖片格式，影響基本信息獲取;

　　•文字太小、文字顏色暗淡、采用深色頁面背景等，影響正常視覺;

　　•頁面過于花哨，接近于游戲網(wǎng)站。

調(diào)查結(jié)果表明，在網(wǎng)站規(guī)劃和網(wǎng)頁設(shè)計中所存在的主要問題包括5類30個問題，其中最為突出的問題(出現(xiàn)頻率最高)是：
The survey results show that, the main problems existing in the website planning and webpage design includes 5 kinds of 30 problems, the most prominent problem ( the highest frequency ) is:

(1)網(wǎng)站規(guī)劃和欄目設(shè)置不合理：主要表現(xiàn)在欄目設(shè)置有重疊、交叉、或者欄目名稱意義不明確，容易造成混淆，使得用戶難以發(fā)現(xiàn)需要的信息，有些網(wǎng)站則欄目過于繁多和雜亂，網(wǎng)站導(dǎo)航系統(tǒng)又比較混亂;
Site planning and column setting unreasonable : the main performance of overlap, cross, or column name ambiguity is arranged in columns, are likely to cause confusion, so that users need information is difficult to be found, some website column too numerous and disorderly, website navigation system and more confusion;

(2)重要信息不完整：企業(yè)介紹、聯(lián)系方式、產(chǎn)品分類和詳細介紹、產(chǎn)品促銷等是企業(yè)網(wǎng)站最基本的信息，但為數(shù)不少的企業(yè)網(wǎng)站上這些重要信息不完整，尤其是產(chǎn)品介紹過于簡單，有些甚至沒有公布任何聯(lián)系方式;
Important information is not complete, contact: company introduction, product classification and detailed introduction, product promotion, enterprise site is the most basic information, but many enterprise site on these important information is not complete, especially the product description is too simple, and some even have not announced any contact;

(3)網(wǎng)頁信息量?。喊▋煞N情況：一種頁面上的內(nèi)容過少，或者將本來一個網(wǎng)頁可以發(fā)布的內(nèi)容分為多個網(wǎng)頁，而且各網(wǎng)頁之間沒有相互鏈接，需要主頁點擊;另一方面是盡管內(nèi)容總量不少，但有用的信息少，籠統(tǒng)介紹的內(nèi)容多;
A small amount of webpage information: includes two kinds of situations: a page is too small, or will have a webpage can publish content is divided into a plurality of webpage, and no mutual links between each webpage, need home page click; on the other hand is that although the total content many, but with less information, much content general introduction;

(4)欄目層次過深。一般來說，重要的信息應(yīng)該出現(xiàn)在最容易被用戶發(fā)現(xiàn)的位置，應(yīng)盡可能縮短信息傳遞的渠道，以使企業(yè)信息更加有效地傳遞給用戶，石由于網(wǎng)站欄目層次過深，用戶需要多次點擊才能獲取有效信息，在這個過程中，一些有價值的用戶可能已經(jīng)離開了網(wǎng)站;
The column level too deep. In general, the important information should appear in the most easy to be found in position, should as far as possible to shorten the channel of information transfer, in order to make the enterprise information more effectively delivered to the user, stone because website column levels deep, users have to click to get effective information, in this process, some valuable the user may have left the site;

(5)網(wǎng)站缺乏促銷意識：促銷意識指通過網(wǎng)站向訪問者展示產(chǎn)品、對銷售提供支持，有多種具體表現(xiàn)方式，如主要頁面的產(chǎn)品圖片、介紹、通過頁面廣告較好體現(xiàn)出企業(yè)形象或者新產(chǎn)品信息、列出銷售機構(gòu)聯(lián)系方式、銷售網(wǎng)店信息等，或者具有積累內(nèi)部網(wǎng)絡(luò)營銷資源和拓展外部網(wǎng)絡(luò)營銷資源的作用，這方面總體狀況比較欠缺。
The lack of site promotion: promotion consciousness refers to display products, provide support to sales to visitors through the website, there are a variety of specific forms, such as the main page product pictures, introduction, through the page advertising better reflects the corporate image or new product information, a list of sales organization, sales online contact information, or with accumulation of internal network marketing resources and the development of external network marketing resources, the lack of overall situation.