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新網(wǎng)站做seo優(yōu)化的方法
"Baidu Baidu snapshot slow, included problems, keywords off", this is the frequently asked questions in the Lu Songsong message, novice stationmaster often can not eat, can't sleep sleep, promote the production site is a long process, "eat hot tofu", don't think all day a site has huge traffic. SEO website optimization the same site process is very long, I think this is why new Adsense anxiety.
為什么百度收錄慢,Google收錄快?
Why baidu included slow, Google included fast?
Google對(duì)新站的收錄時(shí)間很快,而百度的收錄是最慢的,這是涉及搜索引擎算法了,屬于核心機(jī)密,大多數(shù)站長(zhǎng)沒(méi)辦法說(shuō)清楚,我也只能猜測(cè)其原因。
Time is Google for new sites quickly, and Baidu included is the slowest, it is related to the search engine algorithm, which belongs to the core confidential, most webmaster can't say clearly, and I can only guess at the reason.
首先了解一下搜索引擎的“沙盒”,沙盒就是暫時(shí)把你網(wǎng)站在搜索引擎里隱藏起來(lái)讓用戶搜索不到,但不代表被搜索引擎“K”了只是暫時(shí)存放下罷了,明白了吧,所以新站長(zhǎng)如果遇到有快照、有更新,但搜不到,并不是降權(quán),只是暫時(shí)進(jìn)入“沙盒”了而已,不必?fù)?dān)心。
First look at the search engine "sandbox", the sandbox is temporarily put your web site in the search engines hidden allows users to search not to, but not on behalf of the search engine "K" is only a temporary storage under it, understand it, so new webmaster if have a snapshot, update, but not found, and not drop right, only temporarily in a "sandbox" only, do not have to worry about.
我想,Google之所以收錄快是因?yàn)樗仁珍浾军c(diǎn),在放入“沙盒”,而百度則是先把新站放入“沙盒”,再收錄。
I think, the reason Google included fast because it collected first site, in place of "sandbox", and Baidu is the first new station into a "sandbox", and included.
新站的SEO應(yīng)如何操作?
The new SEO should be how to operate?
第一步:結(jié)合自身網(wǎng)站內(nèi)容尋找一些關(guān)鍵詞(最好不要找太熱門(mén)關(guān)鍵詞),在百度、Google中搜下,如果搜索結(jié)果中出現(xiàn)的全是網(wǎng)站主頁(yè),就放棄;如果大部分都是內(nèi)頁(yè),這個(gè)關(guān)鍵詞則可以用。
According to its own web site looking for some key words (best not to look too popular keywords), in Baidu, Google search, if the search results appear in the home page is all web site, give up; if a majority of all the inside pages, this keyword can be used.
第二步:找到排名前三位的網(wǎng)站,把它們的Title、description拷貝下來(lái),整理成適合自己的,一定要比原來(lái)的網(wǎng)頁(yè)排布更優(yōu)秀、更合理。然后,做好鏈接。
Find the top three websites, their Title, description copy down, prepare a suitable for their own, must be more outstanding, than the original webpage layout more reasonable. Then, do the link.
第三步:新站基本都沒(méi)外鏈,也無(wú)法控制,可以暫時(shí)放棄,但內(nèi)鏈?zhǔn)强梢钥刂频?。做?nèi)鏈最重要指標(biāo)是網(wǎng)站各個(gè)鏈接不出現(xiàn)死鏈接、相互精準(zhǔn)鏈接。這樣才搜索引擎眼里就更優(yōu)秀了。
New basic didn't the chain, also can't control, can give up temporarily, but the chain can be controlled. Internal chain is the most important index website each link does not appear dead links, links are accurate. So that the search engine's eyes more outstanding.
第四步:再做做meta優(yōu)化、頁(yè)面布局優(yōu)化、內(nèi)部鏈接優(yōu)化、等等,把你能所想到的優(yōu)化方法都用上。同時(shí)保證網(wǎng)站內(nèi)容更新,不要太頻繁、也不能不更新。
To do some meta optimization, page layout optimization, internal links optimization, and so on, the optimization method can you think use. At the same time ensure website content update, not too frequent, also cannot update.
第五步:適當(dāng)主動(dòng)提交到搜索引擎入口、交換同類型的友情鏈接,優(yōu)化網(wǎng)站最好是先建站再優(yōu)化、最后在推廣,這即符合網(wǎng)站自然發(fā)展規(guī)律,同時(shí)被“K”的風(fēng)向也要低。
Appropriate active submitted to the search engine entrance, exchange the same type of links, website optimization is the best to stick to optimization, the last in the promotion, which conforms to the website the natural development law, also be "K" in the direction of the wind to low.
好了,等一段時(shí)間搜索引擎更新后,就會(huì)發(fā)現(xiàn)你的網(wǎng)頁(yè)在首頁(yè)了,但搜素引擎會(huì)不斷根據(jù)用戶的變化而變化,當(dāng)你學(xué)習(xí)別人的SEO技術(shù)時(shí)不要盲從,先分析下是否適合自己、是否符合用戶體驗(yàn),然后在做相應(yīng)修改。
Well, for a period of time after the search engine update, you will find your webpage in the home page, but search engine will continuously according to user changes, when you learn from others don't follow SEO technology, the first analysis is suitable for yourself, whether to conform to the user experience, then make the corresponding revision.
網(wǎng)站不要頻繁修改。
The website not to frequent revision.
上面提到要適時(shí)對(duì)SEO做相應(yīng)修改,但新站長(zhǎng)往往會(huì)頻繁修改,一旦發(fā)現(xiàn)收錄不給力就開(kāi)始改,這是大忌??!
To timely mentioned above to make corresponding changes to the SEO, but new Adsense tend to frequent revision, once found that included suck began to change, this is taboo!
如果網(wǎng)站頻繁修改,如Title、description和頻繁更換模板,都會(huì)讓百度暫時(shí)停止你網(wǎng)站的快照更新,這一等可能是一周、一個(gè)月甚至更長(zhǎng)時(shí)間后,它才會(huì)從新計(jì)算網(wǎng)站權(quán)重,再開(kāi)始更新快照,并調(diào)整搜索結(jié)果排名。
If the site frequent revision, such as Title, description and frequent replacement of template, will let Baidu temporarily stop your website snapshot update, this is probably a week, a month or even longer, it will be the new site weight calculation, and then began to update the snapshot, and adjust the search results ranking.
最后的忠告:
The final piece of advice:
沒(méi)有任何一家SEO公司或個(gè)人可以保證,某個(gè)關(guān)鍵詞一定能做到第一位,影響關(guān)鍵詞排名的因素太多了,而且搜索引擎的算法也經(jīng)常在變,所以你即使做了SEO也未必能有好排名。
No one can guarantee that SEO company or individual, a keyword can do it first, too many factors influencing the keywords ranking, and search engine algorithm also change often, so even if you do SEO may not be able to have a good ranking.
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