營銷型網(wǎng)站建設(shè)如何規(guī)劃

更快訪問速度、穩(wěn)定的網(wǎng)站運營。
Faster access speed, stable website operation.

網(wǎng)站的穩(wěn)定性和訪問速度永遠是網(wǎng)站生存第一需要考慮的因素。提高網(wǎng)站的穩(wěn)定性，主要取決于網(wǎng)站服務器的性能，所以選擇好的服務器，非常重要。根據(jù)網(wǎng)站的目標群，決定網(wǎng)站服務器的位置慮到國內(nèi)的實際網(wǎng)絡(luò)情況，可以考慮多路由訪問，獨立IP等基本配置。
The stability and speed of access site is always the factor of website of surviving the first consideration. To improve the stability of the site, the performance depends mainly on the web server, so choose a good server, very important. According to the website of the target group, to determine the position of LV web server to the actual network situation of domestic, can consider multi access, independent IP basic configuration.

有了好的服務器，再考慮的就是網(wǎng)站的技術(shù)層面的細節(jié)完善。盡量不要使用大幅面的動畫或。所有網(wǎng)站裝飾性，最好能夠采用CSS背景定位技術(shù)。將多張小集中在一張上。利用css的background-position實現(xiàn)按坐標顯示。html文件和css樣式文件最大程度實現(xiàn)代碼簡潔，并且css最好封裝在單獨一個文件中。javascript腳本文件最好也封裝在一個文件中，從而減少dns查詢次數(shù)，提高網(wǎng)站速度。如果有條件，最好實現(xiàn)整站的靜態(tài)化生成，這對網(wǎng)站優(yōu)化雖然說幫助并不是很大，但對提高網(wǎng)站訪問速度，降低服務器的壓力幫助非常大。
Have a good server, the technical level to consider is the site of the details of. Try not to use large format animation or. All site decoration, best can use CSS positioning technology. Will be more than one small concentrated in a. According to the coordinate display using CSS background-position. The maximum HTML files and CSS style file level implementation code is simple, and the best CSS is packaged in a single file. The JavaScript script file is best encapsulated in a file, thereby reducing the DNS query times, increase the speed of your site. If there are conditions, static generation the best station, the site optimization although help is not great, but to improve website access speed, reduce the pressure of the server is a great help.

合理的網(wǎng)站結(jié)構(gòu)、鮮明的網(wǎng)站主題。
Rational website structure, distinctive website theme.

網(wǎng)站結(jié)構(gòu)一個比較廣泛的話題。在我看來，合理的營銷型網(wǎng)站建設(shè)結(jié)構(gòu)應該遵循幾點最基本要素。
The website structure in a relatively wide range of topics. In my opinion, marketing type website construction reasonable structure should follow a few basic elements.

第一清晰明了、統(tǒng)一不變的網(wǎng)站導航。不能首頁是一種導航方式，內(nèi)頁又是其它方式。從而使整個網(wǎng)站導航顯的雜亂無章。并且導航的方式最好用最基本的文字鏈接方式，而不要用、flash、javascript等方式去實現(xiàn)。
Site navigation first clear, unified constant. The home page is not a page navigation mode, and other modes. So the whole site navigation of the be. And the navigation way is best to use the most basic text link, and don't use, flash, JavaScript and other means to achieve.

第二完善、豐富的內(nèi)容相互鏈接。保證網(wǎng)站每一個頁面都有到達的鏈接，并且在瀏覽內(nèi)容的時候，隨時可以返回到其它頁面上。并且鏈接的方式最好能夠統(tǒng)一，例如：相對路徑方式，絕對路徑方式。
Content linking second perfect, rich. Ensure the site every page to link, and at a time when browsing content, ready to return to the other page. The best way to unify and links, such as: the relative path, absolute path.

第三網(wǎng)站各級別層次分明，索引頁，列表頁，內(nèi)容頁。
Third sites at all levels of hierarchy, index page, list page, content pages.

鮮明的網(wǎng)站主題，指的是網(wǎng)站給和搜索引擎呈現(xiàn)什么樣的內(nèi)容，說簡單些，就是網(wǎng)站告訴搜索引擎和，我們是做什么的。這個主題就像一篇文章一樣，一篇好的文章應該就會有鮮明的主題，什么都有，什么都做，主題混亂，就會導致網(wǎng)站失去主題。沒有突出的主題就不會帶來任何優(yōu)勢。其實網(wǎng)站的主題就是需要優(yōu)化的關(guān)鍵字，關(guān)鍵字太多，并不會帶來比較理想的效果。網(wǎng)站建設(shè)的各頁面的標題，內(nèi)容都應該是圍繞著網(wǎng)站主題去組織。網(wǎng)站各頁面標題內(nèi)容不盡相同，但中心思想永遠是圍繞整站主題去開展。
The distinctive theme of the site, refers to the website and search engine to show what kind of content, say simply, is to tell the search engine and web site, what we are. Just like the theme of an article, a good article should have a clear theme, anything, do anything, the theme of confusion, will cause the website lost the theme. No prominent theme will not bring any advantage. In fact, the theme of the website is to optimize the keywords, keywords too much, did not bring ideal effect. Each page of the website construction of the title, content should be around the site theme to organize. The site each page title content is not the same, but the central idea is always to carry out around the ZhengZhan theme.

豐富的、相關(guān)性高、原創(chuàng)的網(wǎng)站內(nèi)容。
Rich, high correlation, the original web content.

網(wǎng)站的靈魂永遠是內(nèi)容。網(wǎng)站的內(nèi)容是否豐富，相關(guān)性是否高，內(nèi)容是否獨一二無。這些對于網(wǎng)站運營來說，非常重要。好的內(nèi)容要突出網(wǎng)站的主題。企業(yè)網(wǎng)站的內(nèi)容要突出的優(yōu)勢、產(chǎn)品的優(yōu)勢、服務的優(yōu)勢。要善于抓住潛在的眼球。網(wǎng)站內(nèi)容還要持續(xù)更新。
The soul of the website is always content. The content of the website is rich, the correlation is high, the content is only one or two without. The website operation, very important. Good content to highlight the theme of the site. The enterprise website content should be outstanding advantage, product advantage, service advantage. It is necessary to seize the latent eyeball. Continue to update website content.

完整的服務體系、完善的營銷功能。
The complete service system, perfect marketing function.

網(wǎng)站是為訪問者提供服務的工具。需要有完整的服務體系，能夠及時解決訪問者疑問和難題。售前、售中、售后的服務流程要完善。網(wǎng)站還必須具備雙方溝通的工具或渠道。像傳統(tǒng)的聯(lián)系方式要完整，即時交流的功能需具備，網(wǎng)站訪問統(tǒng)計分析應該也是必不可少。
The website is to provide service for the visitor's tools. Need to have complete service system, can solve the visitor questions and problems. The pre-sale, sale, after sale service process to improve the. The website also must have the tools or the channel of communication between the two sides. Like the traditional contact must be complete, instant communication function with statistical analysis is also essential, should visit the website.

努力提高鏈接廣泛度。
Efforts to improve the link popularity.

鏈接廣泛度，指該網(wǎng)站上外來鏈接的總數(shù)量。目前互聯(lián)網(wǎng)的基本特證，就是網(wǎng)與網(wǎng)的鏈接。搜索引擎也必須對這些外部鏈接進行跟蹤索引，是搜索引擎了解到網(wǎng)站的價值重要參考。鏈接就像網(wǎng)站打開通向世界的窗口，讓訪問者和搜索引擎能夠在不同的地方能找到你的網(wǎng)站，這一點非常重要。但也要注意一下鏈接的對象，并不是所有鏈接都是有利的。所謂近朱者赤，近墨者黑。
Link widely degrees, refers to the total number of external links on the site. At present the Internet characteristics, is the network and the network link. The search engine must also be on the external link tracking index value, is an important reference to the site search engine. Like the links site open a window to the world, let visitors and search engines to find your site in different places, it is very important. But we should also pay attention to a linked object, not all links are favorable. The so-called he, howl.

真誠的態(tài)度，誠實的經(jīng)營。
Sincere attitude, honest business.

真誠是打動別人最好的武器，誠實是與別人二次合作最有力的保障。做好網(wǎng)站，有價值、可持續(xù)贏利的網(wǎng)站，就是要讓訪問者體會到你的真誠，感受到你的誠實。
Sincerity is the best weapon to impress others, honest with others is the most powerful safeguard for the two cooperation. Do website, value, sustainable profitable website, is to let visitors feel your sincerity, feel your honesty.