企業(yè)為什么要做網(wǎng)站,如何營(yíng)銷策劃運(yùn)營(yíng)網(wǎng)站

企業(yè)為什么要做網(wǎng)站，做網(wǎng)站有哪些好處？
Why should the corporate website, do what benefits?

當(dāng)今商界的競(jìng)爭(zhēng)如獅虎爭(zhēng)食，因此，只有讓自己變得強(qiáng)大起來(lái)，我們才能爭(zhēng)得一塊屬于自己的肉。
Today's business competition as a competition, therefore, only let oneself become strong, we can get a piece of his own flesh.

在八十年代，一個(gè)沒有電話的企業(yè)就是落伍；在九十年代，一個(gè)沒有傳真的企業(yè)就是掉隊(duì)；而如今，在這個(gè)電子商務(wù)以不可阻擋的趨勢(shì)迅速發(fā)展的時(shí)代，一個(gè)沒有自己網(wǎng)站的企業(yè)又意味著什么呢？
In the eighty's, not a phone company is outdated; in the ninety's, not a fax business is left behind; and now, in the electronic commerce with the irresistible trend of rapid development of the times, one does not have its own website enterprise also means what?

電子商務(wù)是未來(lái)市場(chǎng)發(fā)展的走向。在將來(lái),一個(gè)公司如果沒有自己的主頁(yè)，那是不可想象的。顧客問您網(wǎng)站情況，倘若您還是以否定的口吻來(lái)回答，那他必會(huì)大吃一驚，就猶如當(dāng)今公司連打個(gè)電話發(fā)個(gè)傳真都要跑到復(fù)印店一樣。在經(jīng)濟(jì)發(fā)達(dá)的美國(guó)，連街頭的小百貨商店和小加油站都在積極制作自己的網(wǎng)站，以便更好地在網(wǎng)上推廣自己的產(chǎn)品和服務(wù)。有人把這件事比喻成當(dāng)年發(fā)現(xiàn)新大陸，人們趨之若騖。越來(lái)越多的公司、單位建立自己的網(wǎng)絡(luò)站點(diǎn)，使單位本身已不局限于某個(gè)地區(qū)，而是直接面向全世界，它的廣泛性、高效性為企業(yè)帶來(lái)了不容置疑的效益和效率，是否擁有自己的網(wǎng)站已經(jīng)成為衡量一個(gè)單位綜合的重要標(biāo)志。
Electronic commerce is the future market development. In the future, if a company does not have its own home page, it is unthinkable. The customer asked for your site, if you or the negative tone to answer, then he will be startled at, like the company a call to send a fax to run a copy shop. In the economically developed America, even the street Sundry Goods shops and small gas station are actively making your own web site, in order to better on the Internet to promote their products and services. Some people have this thing compared to that discovered the new world, people like a flock of ducks. Build your own web site more and more companies, units, the unit itself is not limited to a certain area, but directly facing the world, extensive, its effectiveness has brought benefits and efficiency for the enterprise to allow all doubt, whether their own web sites have become an important symbol to measure a unit integrated.

具體作用：
The specific role:

1、通過網(wǎng)站展示單位風(fēng)采、傳播文化、樹立形象。
2、通過網(wǎng)站可介紹單位的基本情況，使經(jīng)銷商和用戶更多的知道您的存在。
3、在網(wǎng)上您可以直接看到您產(chǎn)品的照片、型號(hào)或服務(wù)類型。通過網(wǎng)站可以宣傳您的產(chǎn)品和服務(wù)的優(yōu)勢(shì)，讓經(jīng)銷商和用戶在比較中了解您，走近您，直到選擇您。
4、通過網(wǎng)站您可以利用電子信箱經(jīng)濟(jì)而又快捷地與外界進(jìn)行各種信息溝通。
5、通過網(wǎng)站您可以尋求合資與合作。
6、提供即時(shí)商業(yè)訊息，商品目錄，行銷內(nèi)容。
7、成本低，回收利率高。同其他傳統(tǒng)媒體相比 ，做網(wǎng)站的成本可說極低。
8、降低公司"售前詢問"及"售后服務(wù)"的營(yíng)運(yùn)成本。傳統(tǒng)的"售前詢問"需要客戶打電話或填回郵卡來(lái)索取資料，不但耗費(fèi)人力，增加開銷，更可能造成人為錯(cuò)誤，延誤商機(jī)。至于"售后服務(wù)"，傳統(tǒng)的職員接電話方式，常造成客戶在線上久候，原來(lái)可能快速滿意解決的問題變成客戶的抱怨甚至退貨。網(wǎng)頁(yè)上可以提供經(jīng)過精心設(shè)計(jì)的"常遇問題解答"、"商品注意事項(xiàng)"及"實(shí)用程序"等資料，并可立即在自己的電腦上儲(chǔ)存資料或打印出來(lái)，快速方便。
9、能把推廣行銷與訂購(gòu)連成一體，促進(jìn)購(gòu)買意愿。
10、避免與其他傳統(tǒng)商業(yè)媒體沖突或重復(fù)，減少浪費(fèi)。眾所周知，世界上的每個(gè)域名有其唯一性。作為有頭腦,有遠(yuǎn)見的商人越早行動(dòng),越有可能獲得您所需要的域名。想到了就要快實(shí)現(xiàn)，今天不做網(wǎng)站，明天它可能就不屬于您！
企業(yè)網(wǎng)站如何設(shè)計(jì)及網(wǎng)絡(luò)營(yíng)銷推廣方法
企業(yè)網(wǎng)站設(shè)計(jì)的還是比較多，只是，不少網(wǎng)站似乎還是不產(chǎn)生效益。網(wǎng)站也是網(wǎng)絡(luò)營(yíng)銷的基礎(chǔ)或者平臺(tái)，沒有好的網(wǎng)站自然就沒有好的效果。有些人認(rèn)為做個(gè)網(wǎng)站就能接單，還有人認(rèn)為做個(gè)網(wǎng)站就是網(wǎng)絡(luò)營(yíng)銷等等，其實(shí)，實(shí)際當(dāng)中并非如此，效果是檢測(cè)的最好工具。一般企業(yè)設(shè)計(jì)網(wǎng)站要注意以下六大因素。

一、目標(biāo)明確(Clear objectives)

企業(yè)為什么要建設(shè)網(wǎng)站，建設(shè)網(wǎng)站的動(dòng)機(jī)，然后制定一套企業(yè)要做網(wǎng)站的中心展示內(nèi)容，內(nèi)容填充方案。
Why should the enterprise construction site construction site, motivation, and then develop an enterprise to do the center display content, content filling scheme.

二、美工視覺(Art Vision)

企業(yè)是經(jīng)營(yíng)什么商品的，商品圖片有什么特色，需要什么樣的網(wǎng)站設(shè)計(jì)顏色與商品的特征更協(xié)調(diào)，或與商品的顏色更和諧。
Business is business what commodity, commodity picture what characteristics, need website design color and what kind of commodities or goods and more coordination, color is more harmonious.

三、易于維護(hù)(Easy maintenance)

網(wǎng)站的維護(hù)也很重要，很多官方軍事網(wǎng)站還被攻擊，說明網(wǎng)站不可避免的可能存在漏洞，要時(shí)時(shí)考慮網(wǎng)站的性能與網(wǎng)站維護(hù)。網(wǎng)站維護(hù)與網(wǎng)站內(nèi)容更新不同，它是程序的性能保養(yǎng)。需要專業(yè)的網(wǎng)絡(luò)公司經(jīng)常監(jiān)視網(wǎng)站的運(yùn)行情況，及時(shí)發(fā)現(xiàn)問題，解決問題。
Website maintenance is also very important, many official military website also attacked, indicating the site inevitable may exist loophole, always consider the performance and web site maintenance. Website maintenance and update website content, it is the performance and maintenance program. Operation need professional network company often surveillance sites, the timely detection of problems, solve the problem.

四、推廣(Extension)

企業(yè)建設(shè)網(wǎng)站沒有推廣，對(duì)企業(yè)的損失將是很大的，網(wǎng)站建設(shè)之初要考慮好網(wǎng)站的優(yōu)化，提前做好網(wǎng)站的SEO設(shè)計(jì)，最好選用尚品中國(guó)的營(yíng)銷型網(wǎng)站建設(shè)。
Enterprise construction site no promotion, the loss will be very great, site construction at the beginning to optimize site are taken into account, ahead of SEO website design, the best selection of Luxuries marketing type website construction China.

五、成本(Cost)

有些公司設(shè)計(jì)的網(wǎng)站其實(shí)是很普通并不是我們常說的符合SEO標(biāo)準(zhǔn)，具備營(yíng)銷功能的網(wǎng)站，但是，價(jià)格卻十分高。那么，這個(gè)是沒必要的。
Some of the company web site design is very common and we do not often say that conforms to the SEO standard, with the marketing functions of the website, but the price is very high. So, this is not necessary.

六、服務(wù)商(Service providers)

服務(wù)商選擇需要注意幾個(gè)事項(xiàng)：一是服務(wù)水平，二是服務(wù)態(tài)度，三是品質(zhì)，如果你能按照以上方式設(shè)計(jì)網(wǎng)站一定可以設(shè)計(jì)出讓你滿意的網(wǎng)站。
Service providers need to pay attention to several issues: the choice is the service level, two is the service attitude, the three is the quality, if you can follow the above method to design a website must transfer can be designed to satisfy your website.

那么對(duì)于我們seo來(lái)說講究的就是成功率，所以我們把目標(biāo)平臺(tái)轉(zhuǎn)向騰訊的搜搜問問，照兩個(gè)問答平臺(tái)的性價(jià)比來(lái)說，搜搜問問確實(shí)很好做，權(quán)重也是非常高的，騰訊自帶的幾億QQ用戶也是非常獨(dú)厚的資源，而且搜搜問問非常適合行業(yè)網(wǎng)站的推廣，為什么呢下面具體介紹集中行業(yè)網(wǎng)站是如何進(jìn)行搜搜問問推廣的。
So for our SEO, pay attention to is the success rate, so we put the target platform to Tencent Search ask, as two of the inquiry platform for cost-effective, Search ask is really good to do, the weight is very high, Tencent comes with hundreds of millions of QQ users is also very unique resources, and search ask promotion is very suitable for industry the website, why detailed below focus industry website is how to Search ask promotion.

1、如何加鏈接(How to add link)

這個(gè)應(yīng)該是各位最關(guān)心的問題了，很多朋友在問答平臺(tái)中就是因?yàn)榧渔溄訋ぬ?hào)被封，往后再加鏈接網(wǎng)址被屏蔽而放棄了問答平臺(tái)的推廣，其實(shí)想要在搜搜問問這個(gè)平臺(tái)加鏈接是不難的，如果我們是回答別人的問題，那么只要我們用心去問答，回答字?jǐn)?shù)盡可能的多點(diǎn)，那通過率是很高的，千萬(wàn)別經(jīng)常的加網(wǎng)站首頁(yè)地址上去，可以加點(diǎn)網(wǎng)站的內(nèi)頁(yè)或則是引導(dǎo)頁(yè)。
This is you are most concerned about the problem, many friends in the Q & a platform is because the links the account is closed, then add the link URL is shielded and give up the inquiry platform promotion, actually want to Search ask this platform and link is not difficult, if we are to answer the problems of others, so long as we go to ask, answer more words as far as possible, the passing rate is very high, don't always add your home page address, you can add the inside pages of the site or guide page.

2、擴(kuò)建資源(The expansion of resources)

在我們把所有的帳號(hào)都養(yǎng)起來(lái)過后，大概花個(gè)6個(gè)月到1年吧，我們就可以在所屬行業(yè)類稍有名氣了，這個(gè)時(shí)候不能認(rèn)為就這樣就滿足了，我們應(yīng)該結(jié)合目前的形勢(shì)繼續(xù)的擴(kuò)建我們的資源，再注冊(cè)大量的平臺(tái)帳號(hào)，然后利用最開始養(yǎng)起來(lái)的那批老帳號(hào)去帶這批新注冊(cè)的帳號(hào)，注意量力而行，別損了小號(hào)又虧了大號(hào)，心態(tài)一定不要浮躁，等待這批新注冊(cè)帳號(hào)被帶起來(lái)后然后再循環(huán)上一個(gè)步驟，用不了多久整個(gè)所屬行業(yè)里的信息量都布滿了我們的行業(yè)網(wǎng)站。
In all our account up later, it took 6 months to 1 years, we can in the industry type a name for this time, not that it meets the, we should combine the current situation to continue to expand our resources, re registration of large platform account then, using the old account of the start up to take this batch of new registered account, pay attention to what, don't damage the trumpet and loss of large, state of mind must not be impetuous, waiting for the new registered account was taken up and recycle the last step, soon the whole of amount of information the industry is littered with our industry website.