網(wǎng)站營銷推廣策略

營銷策劃及組織
Marketing planning and organization北京網(wǎng)站建設公司尚品中國：網(wǎng)站初期實行“病毒式營銷”。通過朋友邀請加入，網(wǎng)站推廣。首先在高校內進行推廣，拉朋友、同學進入該網(wǎng)站。這是網(wǎng)站聚合人氣時期，也是關乎網(wǎng)站未來成功的關鍵時期。我們將通過各大學校論壇，貼吧、高校學生代理實施營銷。具體主要是通過全方位的立體推廣，讓大家了解大學生創(chuàng)業(yè)聯(lián)盟、使用大學生創(chuàng)業(yè)聯(lián)盟、進而推廣大學生創(chuàng)業(yè)聯(lián)盟。
The Beijing website construction company luxuries China: early implementation of " viral marketing website ". Through a friend invited to join, website promotion. First in Colleges and universities to promote, pulling the friends, students enter the site. This is the site polymerization popularity period, is also about the site of the future success of crucial period. We will go through each university forum, post bar, college students' implementation of agent marketing. The concrete is mainly through a full range of three-dimensional extension, let everyone know the students union, the use of College Students Venture Alliance, and promote the students union.

對于網(wǎng)站成長與發(fā)展，我們的營銷目標用戶先由原來的仰恩大學學生，接下來向其他高校推廣。這時的網(wǎng)站已經聚集相當多的資源和美譽度。但我們的在這一時期的營銷應該是長遠和忠誠度的營銷。我們的團隊不贊成僅僅立足于周邊高校的營銷。我們希望在一些一級城市做網(wǎng)站推廣。施行營銷中的“先難后易”策略。這樣的結果是不僅擴大網(wǎng)站的知名度，而且他們的行為和這些地區(qū)的推廣成功會對其他人群和二線城市產生極大的示范作用。
Website for growth and development, our marketing target user first from the Yang'en University student, next to other colleges and universities to promote. The site has gathered considerable resources and reputation. But we in this era of marketing should be long-term and loyalty marketing. Our team didn't approve only based on the surrounding colleges and universities marketing. We hope that on some level city site promotion. Implementation of marketing in the " difficult " strategy. Such a result is not only to expand the popularity of the website, and their behavior and the region to promote the success of other people and city have a great role model.

目標市場及其分析：
Target market and its analysis:

準確的目標市場細分是網(wǎng)站推廣成功的的關鍵。
Accurate market segmentation is the key to success of website promotion.

大學生創(chuàng)業(yè)聯(lián)盟的用戶群立足于在校大學生或者是應屆畢業(yè)生，及其它想要，或者將要自主創(chuàng)業(yè)的畢業(yè)大學生提供服務。這些大學生是時尚與網(wǎng)絡的追逐和建設者。他們這些群體即穩(wěn)定而又具有可塑性。
College Students Venture Alliance group of users based on college students or graduates, and others want to start their own businesses, or graduate students to provide services. These students are fashion and network chase and builder. These groups that stability and plasticity.

大學生對網(wǎng)絡訴求多樣化，但以娛樂消遣為主。根據(jù)“使用與滿足”學說，大學生對網(wǎng)絡文化的需求有認知的需要、情感的需要、個人整合的需要、社會整合的需要、舒解壓力的需要等。在大學生中，網(wǎng)絡文化消費的訴求主要表現(xiàn)在以下方面：通過網(wǎng)絡游戲、網(wǎng)絡音樂、網(wǎng)絡影視、網(wǎng)絡文學等實現(xiàn)休閑娛樂訴求；通過從事博客、播客等活動，表達個人的情感、思想；通過在網(wǎng)絡中參與討論、聊天等實現(xiàn)情緒宣泄和自我調節(jié)；通過電子郵件、即時通信實現(xiàn)社會交往和社會參與；通過博客等實現(xiàn)個人信息訴求，塑造自我形象；使用搜索引擎、遠程教育等學習與管理平臺實現(xiàn)個人知識更新等。還有就是大學生的模仿和從眾心理較為普遍。而我們的創(chuàng)業(yè)平臺應該可以先把大學生創(chuàng)業(yè)這個主打領域做大做好，這就需要一個長期，并且穩(wěn)定的集體，需要有熱心的斑竹及一批具有思想，并且能夠付諸行動的活躍會員。并且以此逐漸擴展論壇的其他領域的涉獵，這樣多元化的模式才能夠滿足于當今大學生的多元化的生活方式，及對多方面知識的求知欲，以此來適應當前激烈的網(wǎng)絡競爭。
The university student to the network demand diversity, but mainly to entertainment. According to the " uses and gratification theory, " the university student to the network culture needs need for cognition, emotional needs, personal integration needs, social integration needs, ease the pressure on the need to wait. Among college students, network culture consumption demand is mainly manifested in the following aspects: through the network game, network music, network television, network literature achieve recreational demand; through blogs, podcasts and other activities in the expression of personal feelings, ideas, through the network; participate in discussions, chat to achieve emotional catharsis and self-regulation; via email, instant communication to realize social interaction and social participation; through blogs and other personal information demand, model self-image; use search engines, such as distance education learning and management platform for realizing personal knowledge updating. There is a college student and a parody of conformity psychology general. While our business platform should put the students the main field to expand, it needs a long-term and stable, the collective, have enthusiastic, and a number of ideas, and the ability to put into action the active member. And then gradually extended to other areas of reading forum, such that a plurality of patterns can meet in the present-day college students' diversified lifestyle, and more knowledge of thirst for knowledge, in order to adapt to the current fierce competition in the network.

市場推廣及手段：
Market promotion and means:

1、搜索引擎登錄
Search engine log

據(jù)分析中小型網(wǎng)站大量的流量都是來自搜索引擎，有的網(wǎng)站流量百分之八十以上來自搜索，網(wǎng)站建設好可以登錄各大搜索，廣大的客戶才可以在百度等搜索上搜到網(wǎng)企業(yè)的網(wǎng)站。
According to the analysis of medium or small website a lot of traffic comes from search engine website traffic, some eighty percent above comes from search, website construction can log in each big search, the majority of customers can be in Baidu search search network enterprise website.

2、搜索競價廣告
Ads Search about

現(xiàn)在企業(yè)最常用的應是搜索競價的廣告，較常用的百度競價(百度目前新推出專業(yè)版)和google的關鍵詞廣告即Google AdWords 。
Now the most commonly used should be the search for advertising, more commonly used ( Baidu Baidu for the launch of the new professional edition ) and Google Google AdWords keyword advertising.

3、搜索引擎優(yōu)化
Search engine optimization

這個就是大家常見的SEO網(wǎng)站優(yōu)化，針對企業(yè)網(wǎng)站的分析，對相關的關鍵詞，在搜索引擎做一下優(yōu)化，可以排在各大搜索的前面，可以為企業(yè)帶來相關的轉化?！?br /> This is all common SEO website optimization, for enterprise website analysis, the relevant keywords in the search engine optimization, do, can be ranked in the search of the front, can bring for the enterprise relevant transformation.

4、友情鏈接
Links

作好友情鏈接對網(wǎng)站也可以帶來相關的流量和排名，企業(yè)在作友情鏈接時要注意對方網(wǎng)站的相關性，要和自己公司的網(wǎng)站內容有相關。
For links to websites can also bring the relevant traffic and ranking, enterprises in the links to other websites relevance, and their own company website content related.

5、網(wǎng)站網(wǎng)址的鏈接
Website links

現(xiàn)在有許多網(wǎng)站網(wǎng)址比如hao123,265等，但是大多數(shù)企業(yè)加入話比較困難的，可以找一下行業(yè)類的網(wǎng)站網(wǎng)址加入。
There are now many websites such as hao123265, but most enterprises to join the words more difficult, can look for industry website URL to join.

6、購買外鏈
Purchasing chain

現(xiàn)在搜索收錄，在搜索里面網(wǎng)站權重來說，如果網(wǎng)站有足夠優(yōu)秀的外鏈，企業(yè)網(wǎng)站的排名會高，搜索收錄的也會多和快，買外鏈接時要注意網(wǎng)站的相關性和是否收錄正常。
Search now included, inside the search website weight, if the site has enough good outside catenary, enterprise website will rank high, search results will more quickly, outside buying links to the attention to the site of the correlation and is indexed to normal.

7、BBS論壇推廣：
BBS forum to promote:

不要直接發(fā)廣告： 這樣的帖子很容易被當作廣告貼被刪除。
Don't send advertising: this post is easy to be used as the ads be removed.

用好頭像，簽名： 頭像可以專門設計一個，宣傳自己的品牌，簽名可以加入自己論壇的介紹和連接，要讓你論壇的連接灑遍互聯(lián)網(wǎng)的每個角落。
Use of avatars, signatures: avatar can be designed a, promote their own brands, signature can add their own forum for the presentation and connection, to let you forum connecting all over the Internet in every corner.

發(fā)貼要求質量第一： 發(fā)貼不在乎發(fā)貼的數(shù)量多少，發(fā)的地方多少，而帖子的質量特別重要，為什么呢?因為發(fā)的多，但總體流量不多，我們發(fā)貼，關鍵是為了讓更多大額人看，變相的宣傳自己的網(wǎng)站。所以追求的是最終流量。所以發(fā)高質量的帖子，專注一點，可以花費較小的精力，獲得較好的效果。
The quality requirements of the first: the don't care about the number of how many, the place number, and post quality is particularly important, why? Because many, but the overall flow, we post, the key is to let more people see large, disguised to promote your site. So is the pursuit of the final flow. So high quality posts, focus on one point, can spend less energy, to obtain better results.
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